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Notes on why commercial engines leak — and how to fix them. Drawn from doctoral research and years of practical experience.

May 29, 2026

Nobody has ever seen the 10% What the misalignment statistics actually measure — and what they can't.

May 29, 2026

Nobody has ever seen the 10% What the misalignment statistics actually measure — and what they can't.

Jul 2, 2026

The coordination tax. Why the 10% is normal — and why normal isn't the same as fine.

Jul 2, 2026

The coordination tax. Why the 10% is normal — and why normal isn't the same as fine.

Jul 2, 2026

The two leaks - why fixing your billing won't fix your forecast.

Jul 2, 2026

The two leaks - why fixing your billing won't fix your forecast.

The Commercial Engine

Marketing · Sales · Customer Success run as one system.

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The method

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Maarit Asikainen

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© 2026 - Tmi Runko Advisory, Business ID 3639610-7

The Commercial Engine

Marketing · Sales · Customer Success run as one system.

Navigate

The method

About

Insights

Book discovery call

Connect

Maarit Asikainen

Email

Nordics FI/EN

Legal & privacy

Privacy policy

Cookie policy

© 2026 - Tmi Runko Advisory, Business ID 3639610-7

The Commercial Engine

Marketing · Sales · Customer Success run as one system.

Navigate

The method

About

Insights

Book discovery call

Connect

Maarit Asikainen

Email

Nordics FI/EN

Legal & privacy

Privacy policy

Cookie policy

© 2026 - Tmi Runko Advisory, Business ID 3639610-7

Home

The Method

About

Insights

Start here

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