STRAIGHT ANSWERS
Answers about the Diagnostic, the Assessment and the install
QUESTION 1
Do you have client results to show?
Fair question — the method is research-backed and built from years in operating roles, not a slide. Because I'm taking on a first cohort, early engagements are founding partnerships — more of my direct time and priority scheduling, in exchange for candid feedback, a detailed case study, and a reference when the work lands. And you don't have to take it on faith: the €750 Diagnostic shows you the method on your own numbers, and the CEMA Assessment validates it on your real data, before you commit to anything larger.
QUESTION 2
Where does the "10%" figure come from and should I believe it?
A long-standing analyst estimate (IDC) puts the cost of misaligned commercial functions at 10% or more of revenue per year — established, decade-old, and useful only for sizing. You'll never find the 10% on a P&L, because a leak is revenue that didn't happen and systems record only what did. I treat it as a starting prior; the assessment replaces it with your measured number.
QUESTION 3
What's the difference between the Diagnostic and the Assessment?
The Diagnostic is a fast, indicative read: 60 minutes live, built from the numbers you give me, with hypothesised leaks and a one-page summary. The Assessment is the validated version — scored on your own data across 12 dimensions, with estimated impact and a costed plan. The Diagnostic shows you the method; the Assessment runs it properly.
QUESTION 4
How do I know if I'm ready for the assessment?
Two things are the floor: a CRM in daily use and a regular revenue reporting rhythm — the assessment scores against evidence, and that's where the evidence lives. A finance owner and a leadership revenue forum make the findings land better; we can work on those. If the floor isn't there yet, I'll say so before you spend anything — the calculator on the home page will tell you the same thing for free.
QUESTION 5
What happens after the assessment?
It ends with a costed Install proposal in three tiers: one track, two tracks, or the full build. You choose scope based on where your biggest leaks are — usually the foundations plus the seam your scores flag as leaking hardest. There's no obligation: the scorecard and plan are yours either way, and 50% of the Assessment fee is credited if you install within 30 days.
QUESTION 6
Why does the Sprint cost more than the steps added together?
Deliberately. The Sprint buys dedicated capacity — 60–70% of my delivery time for 90 days — a guaranteed deadline, and the assessment, build and first month of operation running in parallel instead of in sequence. The step-by-step path is priced for shared capacity and a flexible timeline; the Sprint is priced for certainty.
QUESTION 7
What am I actually buying?
Four things: revenue recovered — the leaks in the handoffs, closed and re-scored; waste cut — channels and motions that produce nothing, stopped; a system you couldn't build alone — the frameworks, dashboards and playbooks on one re-scorable scale; and headaches gone — a forecast you can stand behind, a business that doesn't route through one person, a board question you can finally answer cleanly.
QUESTION 8
Why work with one advisor instead of a consultancy?
You get the person who does the work, not a pitch team and a junior. The system I install is standardised and documented, so it outlives the engagement — your team runs it without me.
QUESTION 9
What if the real problem isn't commercial?
Sometimes it isn't — the biggest lever can sit in product-market fit or capacity. If that's what the diagnostic finds, I'll say so, so you don't spend on the wrong fix. You'd rather know in week two than month six.
QUESTION 10
Is this just a report?
No. The Install builds a working system — metric definitions, dashboard specifications with working prototypes, playbooks, and a board rhythm — and transfers it to your team. The Assessment is the one report-shaped deliverable, and it comes with a costed plan. The €750 Diagnostic is lighter still — a live walkthrough and a one-pager.
QUESTION 11
Do we need special tools or extra people?
You need a CRM with someone empowered to configure it, and basic reporting. I design and specify every dashboard and deliver working prototypes against your own data; the live build is done by your admin or implementation partner against a spec we've agreed. I'll tell you in the discovery call if the foundations aren't there yet, and what to fix first.
QUESTION 12
We're on a deadline. Can this go faster?
Yes. If you need the whole system live by a fixed date, the 90-Day Sprint compresses the Assessment, the full three-track Install, and the first month of operation into one fixed scope.
QUESTION 13
How much of my team's time does it take?
A few interviews up front and one named owner per track for light weekly touchpoints. The drafting and heavy lifting are on me — but the playbooks are built from your team's knowledge and reviewed with the people who'll run them. We calibrate the intensity in the first two weeks.
QUESTION 14
What does it cost?
The entry point is fixed: a €750 Diagnostic, credited in full toward the Assessment. From there each step is scoped to size and complexity — the CEMA Assessment from €6,500, the Install from €18,000, and the Operating Retainer from €2,200/month. The 90-Day Sprint is a single fixed price, quoted after the fit call. You'll always have the exact figure in writing before any work begins.