THE METHOD

A commercial engine you can see, measure and trust

Measure, build, run.

First, I measure how your commercial engine is really performing using your own data. You'll see where growth is leaking and get one result. Second, I help improve marketing, sales, and customer success one step at a time — or all together, depending on what your business needs.
Then your team keeps it running, with the measures and monthly rhythm to keep improving.

Book an engine review

The seams where growth leaks.

The seams where growth leaks.

THE ASSESSMENT

CEMA: Assess your commercial engine

The Commercial Engine Maturity Assessment (CEMA) is a complete review of your commercial engine, using your own data.
The Commercial Engine Maturity Assessment (CEMA) is a complete review of your commercial engine, using your own data.
At the end, you'll get:
At the end, you'll get:

One overall maturity level for your commercial engine, and a level for each area — assessed the same way every time.

Your three biggest growth leaks, with what's at stake on each — calculated from your own numbers.

Three-tier Commercial Engine Install proposal, if moving forward makes sense.

The CEMA takes 10–15 business days. Every assessment uses the same system, so you can measure your progress over time and see what has improved.

What CEMA measures:

Money

Where commercial time and money go, and what they produce.

Where commercial time and money go, and what they produce.

Teams

How marketing, sales and customer success work, and how they measure success.

How marketing, sales and customer success work, and how they measure success.

Seams

What happens between teams: where ownership, information or action breaks down.

What happens between teams: where ownership, information or action breaks down.

One assessment, two types of businesses

Most companies have one of these two problems. Some have both.

1. You're spending more, but not growing more

Your marketing, sales, and customer success teams all work hard.

But they don't work as one system.

The result is higher costs, slower growth, and different numbers from different teams.

CEMA shows you where growth is leaking.

Then I fix the seams between the teams.

Your marketing, sales, and customer success teams all work hard.

But they don't work as one system.

The result is higher costs, slower growth, and different numbers from different teams.

CEMA shows you where growth is leaking.

Then I fix the seams between the teams.

2. Your business is growing, but it depends on a few people

Many growing companies start this way.

The product is strong, but the founder or a small group of people still drive most of the growth.

That works for a while, but eventually it limits how far the business can grow.

CEMA shows you what's missing.

Then I help you build the systems your business needs to keep growing.

Many growing companies start this way.

The product is strong, but the founder or a small group of people still drive most of the growth.

That works for a while, but eventually it limits how far the business can grow.

CEMA shows you what's missing.

Then I help you build the systems your business needs to keep growing.

Two situations. Whether your business has growth leaks or missing systems, CEMA shows you what to fix first.

THE INSTALL

Fix the foundations first, then close the leaks between your teams.

The Install turns the assessment into action. It usually takes 6–9 weeks, depending on the size of your business and the work involved.

I work in the same three areas the assessment measures: money, teams, and seams. For most companies the biggest problems are not inside one team. They sit between them.

Step 1: fix foundations. This is where money leaks first. I agree three things with you:

who your best customers are, and who they are not

what you sell them

how you price it

Get these right and every other fix works better.

Step 2: strengthen each team. Choose one team, two teams, or all three.

Marketing — see which channels bring in real revenue, stop the ones that don't, and build a steady flow of people who want to buy.

Sales — one pipeline everyone reads the same way, a forecast you can trust, and a clear rule for which deals are real.

Customer success — help customers get value faster, stay longer, and buy more over time.

Step 3: close the leaks between the teams. This is the part almost nobody owns, so it rarely gets fixed. I make sure that:

everyone means the same thing by "a customer" and "a real deal"

all three teams read the same numbers, in one place

work passes cleanly from marketing to sales, and from sales to customer success

Step 4: hand it over. Your team gets clear measures and a simple monthly rhythm they keep using after I leave.

Step 4: hand it over. Your team gets clear measures and a simple monthly rhythm they keep using after I leave.

Optional: AI reporting. If your systems support it, I can add reports that flag what changed, explain trends, and point out unusual results. Your data stays the source of truth. AI drafts; your team decides.

Optional: AI reporting. If your systems support it, I can add reports that flag what changed, explain trends, and point out unusual results. Your data stays the source of truth. AI drafts; your team decides.

ONE SYSTEM

Why this works

CEMA measures your whole commercial engine, not one team at a time. The Install fixes the leaks it finds. Then you measure again. Operating Retainer includes periodic re-assessment against the same levels.

That's how you know it's working.

CEMA measures your whole commercial engine, not one team at a time. The Install fixes the leaks it finds. Then you measure again. Operating Retainer includes periodic re-assessment against the same levels.
That's how you know it's working.

Book an engine review

See what it costs