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See where your growth is leaking. Measure it the right way.

Measure, build, run.

Start with the CEMA using your own data. I don't build anything until we know what's working and what's not. Every path begins with a free 30-minute engine review.

Book an engine review

The seams where growth leaks.

BEFORE YOU START

Free 30-minute Engine Review

Built commercial engines and researched why they leak

This isn't a paid step, and it isn't a sales call. I do the homework before we meet, so we spend the call talking about your business—not gathering basic information.

Before the call:

When you book, complete a short form asking for a few revenue numbers, nothing confidential — it takes a minute.

I'll review your numbers using the CEMA model before we meet.

During the call:

I'll show you the one or two areas where I'd look first.

What your biggest growth leaks might be.

I'll tell you whether you're ready for a CEMA.

If the answer is "not yet" or "this isn't a commercial problem," I'll say so. You'll know before you spend any money. The engine review doesn't include a report or a CEMA result. That's what the assessment is for.

CEMA

Measure: find the biggest growth leaks

CEMA is a complete review of your commercial engine using your own data. The assessment runs on CRM, billing and marketing data, plus six interviews of 45 minutes each.

You'll receive:

One overall maturity level for your commercial engine, and a level for each area — assessed the same way every time.

Your three biggest growth leaks, with what's at stake on each calculated from your own numbers.

A three-tier Commercial Engine Install proposal, priced, if moving forward makes sense.

Delivery:

Completed in 10–15 business days.

Delivered in clear, board-ready English or Finnish.

You're ready for the CEMA if you have a CRM your team uses every day, and someone who owns finance and reconciles the numbers. It also helps if your leadership team reviews revenue regularly, but that isn't required. If you aren't ready, I'll explain what to fix first.

COMMERCIAL ENGINE INSTALL

Build: put the right systems in place

Build the system, dashboards, documentation and operating rhythm your business needs. The scope is based on your maturity levels and typically takes 6–9 weeks.

Choose the level that's right for you:

Light

Core foundations and seams, plus one focus area: marketing, sales or customer success.

Start with the highest-impact opportunity from your assessment.

Standard

Core foundations and seams, plus two focus areas: marketing, sales or customer success.

The best balance of impact, speed, and investment for most businesses.

Full

Core foundations and seams, plus all three focus areas: marketing, sales or customer success.

A complete commercial engine built as one connected system.

Every Install includes:

A plain-language list of what each number means.

An operating rhythm guide.

Two weeks of implementation support.

The Standard and Full packages also include the first month of the Light Operating Retainer.

Requirements

A completed CEMA.

One named owner for each focus area.

Optional add-on

AI reporting layer, priced for your technology stack.

OPERATING RETAINER

Run: keep improving month after month

Keep your commercial engine performing. I'll help your team stay on track, improve results, and measure progress over time.

Light

Monthly revenue review.

Email support with responses within two business days.

Standard

Everything in Light, plus:

Email support within one business day (up to 3 hours per week).

One monthly working session.

A quarterly business review with a re-assessment against the same levels.

Full

Everything in Standard, plus:

Pipeline reviews every two weeks.

Up to 6 hours of support per week.

Two working sessions each month.

Ongoing support for key commercial and strategic decisions.

Minimum commitment

Three months. Building the right habits takes time, and that's what makes the improvements last.

For more detailed answers, visit the FAQ page.

HOW TO BOOK

How to get started

Book your free engine review
Schedule a free 30-minute call and complete a short form asking for a few revenue numbers, nothing confidential — it takes a minute.

Confirm the scope
We'll agree on the assessment scope and price before any work begins. You'll receive everything in writing.

Get started
The assessment begins once the first payment is received.

Payment

Pay securely by card or request an invoice.

The CEMA is paid 50% upfront and 50% on delivery.

The Install and Operating Retainer are invoiced when the work begins.

Pricing

CEMA: from €6,500

Commercial Engine Install: quoted after the assessment

Operating Retainer: priced by scope

All prices exclude VAT. If you book an Install within 30 days of your CEMA, 50% of your CEMA fee is credited toward the Install.

Book an engine review

Prefer email? Write to maarit@runkoadvisory.com.