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See where your revenue is leaking.
Start small.
One path, four steps — every fee credits toward the next. Begin with a 60-minute diagnostic, or go straight to the full assessment.
A short fit call comes first either way.
On a fixed deadline, the 90-Day Sprint packages the whole path into one scope.n
The lowest-friction way to see the method on your own situation
A short pre-call form, then a 30-minute fit call. Paid at booking.
Ahead of the call, I run your stated numbers through the CEMA scoring model to draft an indicative GTM Efficiency Index and the leaks I'd expect to find.
A 60-minute live walkthrough: your draft score, my hypothesis on the top 3 leaks, and a clear view of what the full assessment would surface.
You keep a one-page summary.
Works from your stated numbers — no data integrations, no interviews, no written report beyond the one-pager. It's a read on the method, not the validated assessment.
Credited 100% toward the CEMA Assessment if you book within 30 days.
The full, validated diagnostic on your real data, scoped to size and complexity. The exact fee is confirmed at the fit call.
Your commercial engine scored across 12 dimensions in 4 zones, from your own CRM, billing and marketing data plus a tight set of interviews.
Your GTM Efficiency Index — one number, benchmarkable over time.
Your top 3 revenue leaks, each with estimated impact.
A costed Install proposal in three tears, if and only if, it makes sense to go further.
Delivered in 5–10 business days. Deliverables in plain language and board-ready form, EN / FI.
50% credited toward the Install if you book within 30 days.
The build: foundations, dashboards, playbooks, operating rhythm — across the tracks you choose. 6–10 weeks depending on scope.
Light — foundations plus 1 track. Start where your CEMA scores point — for most companies the biggest early gain is in the foundations (customer definition and pricing) and the seam that leaks hardest, not in rebuilding a whole function.
Standard — foundations plus 2 tracks. The usual best balance: fix the offer and the two seams your scores flag, so the functions start pulling in the same direction. Usually the best balance of impact and scope.
Full end-to-end — foundations + all 3 tracks + all 8 playbooks installed in sequence. The only tier that delivers the whole engine under one architecture — the integration is the value claim.
Each tier is priced by scope — the exact figure comes in the costed proposal your Assessment produces, before you commit to anything.
Every tier starts with the foundations — customer definition and pricing & packaging — and ends with a metric glossary, an operating rhythm manual, a recorded team walkthrough, and a 2-week support window. Standard and Full include the first month of the Light Operating Retainer — the operating rhythm starts before I leave.
Prerequisite: a completed CEMA Assessment and one named owner per track who shapes and signs off the playbooks they'll run.
Optional AI reporting layer add-on quoted by stack.
We stay on as your fractional commercial operator: I chair the monthly engine review, keep metric definitions honest as the business changes, tune the playbooks quarterly, and re-score CEMA so the board sees the trend.
Light — monthly engine review + email support (response within 2 business days).
Standard — adds async support (response within 1 business day, ~3 hrs/week), quarterly deep review with full CEMA re-scoring, and a monthly working session.
Full — adds a biweekly pipeline review, a higher async cap (~6 hrs/week), two working sessions a month, and a seat in key strategic discussions.
Tiers are priced by scope from the €2,200/month floor — you'll have the exact figure in writing before the retainer starts.
3-month minimum — the habits are what make the install stick. Each tier has a defined scope and response time; work beyond it is quoted separately, so you're never surprised by an invoice.
For companies on a fixed deadline: a board meeting, a funding round, a planned sale. The Sprint packages the full Assessment, the end-to-end three-track Install, and the first month of operation into 90 days, a single fixed fee, agreed before we start, sized to your complexity. By day 90: a scored engine, eight playbooks in operation, your first board-ready revenue section, and a monthly rhythm your team runs from day 91.
It costs more than the steps added together — deliberately. The Sprint buys dedicated capacity, a guaranteed deadline, and everything running in parallel instead of in sequence. The staircase is priced for flexibility; the Sprint is priced for certainty, not assembled from the parts.
Book a call — 30 minutes to confirm fit and put a rough number on the problem, so you can judge any proposal against it, including mine.
Confirm the step — we agree which rung makes sense for you.
Schedule and pay — light data form / pull, then I get to work. The diagnostic is paid at the booking; larger steps are invoiced at signature and work begins on payment.
On payment: Pay by card via a secure link, or request an invoice — whatever suits your finance team. Every engagement is paid in advance of the work it covers.
Ready to start?
Prefer email? Write to maarit@runkoadvisory.com.